Lately
AI content creation assistant that repurposes longform text, audio, and video into engaging social media posts for marketers.
AI content creation assistant that repurposes longform text, audio, and video into engaging social media posts for marketers.
- Pricing
- Paid
- Best for
- Marketers
AI content creation assistant that repurposes longform text, audio, and video into engaging social media posts for marketers.
About Lately
Lately is a content creation AI assistant in the marketing and growth category that solves social media content creation challenges by repurposing existing longform assets into personalized, high-performing posts. It automates generation of channel-specific content, learns brand voice from performance data, and supports employee advocacy for wider reach. Users can schedule posts ahead, integrate with tools like Hootsuite and RSS feeds, and adapt content for multiple languages.
Key Features
AI-powered personalized messaging
Performance analytics
Voice model editing
RSS feed integration
AI scheduling and full calendar
100% automation
Employee advocacy functionality
Multiple languages including English, Spanish, Italian, Portuguese, Japanese, German
Hootsuite integration
AI-powered, personalized messaging
Repurpose existing assets into high-performing social content
Best For & Use Cases
Best for
- • Marketers
- • Social marketing teams
- • Individual influencers
- • Growing businesses and agencies
- • Large businesses, Fortune 500 companies, franchises
- • Social selling teams
- • Executive thought leaders
- • Employee advocates
Common use cases
- • Transform social media marketing with AI-generated posts
- • Repurpose owned or earned longform content into social highlights
- • Automate employee sharing of company messaging
- • Breathe new life into existing blogs, podcasts, and webinars for social
- • Schedule channel-specific content months ahead based on performance patterns
Pricing
Lately Pricing
Compare the public plan structure, billing cadence, and included capabilities at a glance.
Paid4 public plans
Plan
Starter
$14/month (billed yearly)
Official plan details are available on the pricing page.
Plan
Growth (Annual)
$199/month (billed yearly)
- 1 Voice model, 25 Social channels, 5 User seats
Product Information
What is this tool?
Content creation AI assistant that generates personalized social media content from longform assets like text, audio, and video.
How to use this tool?
Feed diverse content into the tool to craft dozens of channel-specific posts; schedule months ahead as it learns and adapts to brand voice and audience response.
Contact & Company
Support
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