Hotmart
Global all-in-one e-commerce platform for selling digital and physical products online with a focus on e-learning.
FreemiumE-commerce
Global all-in-one e-commerce platform for selling digital and physical products online with a focus on e-learning.
- Pricing
- Freemium
- Best for
- creators
Global all-in-one e-commerce platform for selling digital and physical products online with a focus on e-learning.
About Hotmart
Hotmart is a global all-in-one e-commerce platform that enables creators, producers, and affiliates to sell digital and physical products worldwide, addressing challenges in online sales distribution and payments. It supports selling online courses, ebooks, subscriptions, and physical goods through tools like payment systems, members areas, and affiliate programs. Users can start for free, pay fees only on approved sales, and access features for marketing, analytics, and international expansion.
Key Features
Payment system with local methods
Members area for courses and content
Space for product showcases
Affiliate program with automated payments
Mobile app for sales monitoring
Events and webinars hosting
Checkout builder with localization
Sales funnels for upsells
Email automation and integrations
Cocreation tools for partners
Analytics and reports
Best For & Use Cases
Best for
- • creators
- • producers
- • affiliates
Common use cases
- • selling online courses
- • selling digital products
- • selling physical products
- • selling internationally
- • creating digital products
- • hosting online events
- • managing affiliates
- • tracking sales and subscriptions
- • automating webhooks for integrations
Pricing
Hotmart Pricing
Compare the public plan structure, billing cadence, and included capabilities at a glance.
Freemium1 public plans
Plan
Hotmart Video Player
$1.49 per customer
Official plan details are available on the pricing page.
Pricing snapshot
No monthly or annual fees; pay only a transaction fee on each approved sale, 9.9% + R$1 for revenue up to five figures with tiered rates for higher earnings.
FAQ
Hotmart is a global, all-in-one platform, Latin America’s leader for selling digital and physical products online, with a strong focus on e-learning. With 500,000+ products and sales in more than 188 countries.
You can create your account and publish digital products on Hotmart for free. No upfront costs. Fees are only charged on approved sales, deducted at the time of purchase.
Start by identifying a market need and validating your idea. Use AI-powered onboarding to suggest format, modules, topics, and pricing. Then plan your content and build your product.
Creator fees are tiered by revenue. For revenue up to five figures, the fee is 9.9% + R$1 per approved sale.
No limit. Publish and sell unlimited online courses, ebooks, in-person events, physical products, and subscriptions.
R$2.00 in BRL, plus R$1.99 withdrawal fee. BRL sales: 30 days (2 days for PIX, Boleto, balance). Other currencies: 15 days.
Publish products on the platform to sell worldwide. Automatic currency conversion, local payment methods (e.g., OXXO, Multibanco), and tax collection in most countries.
No upfront costs to create products and use core tools. Transaction fees charged on sales.
